Quality over quantity wins every time.
As you all know, I believe in quality over quantity.
In fact, this has been an internal mantra in my mind and my business for as long as I can remember.
Even as a kid I remember looking at toys and wondering why they weren’t made in a different way that would have produced a higher quality product (Probably not what most children think about, but there you go).
I’ve always believed that you must be proud of what you do.
Recently, I thought back to almost a decade ago when I last worked for someone else, and realised that the unhappy feeling I often felt was not because of the fact I was stuck working a job I hated, but also that I simply was not proud – in any way – of what I was doing.
Ask yourself: How does what I do matter or make a difference?
This is SUCH an important question that, if not asked of yourself now, will absolutely come back and bite you later (Either through regret or business failure).
I am surrounded by people in this industry who often ask me about a new technique they just heard about, or ask me to promote their third product release within as many months. Whilst I try to help the good people and products as much as I can, I can’t help but explain how they are treading water; reinventing themselves every five minutes.
Even though they are making money, they do not have a “business” and they certainly do NOT have the one thing we all get into this for: freedom.
I get asked questions all the time. Questions like, “How did you manage to make your product a brand name product?” or “How can you still sell thousands of dollars worth of your product daily, when you haven’t had a launch for years?” (Our last launch was in 2010!).
The answer to those questions, and many more, lie in the below interview.
The “Formula” and how it can help you.
I get asked to do interviews regularly and I try to pick the ones with people I really respect; that I know will make sure the end result is something high quality (Again, focus on quality).
So, when Kevin Rogers (copywriting extraordinaire) asked to interview me about the “formula behind my success”, I agreed instantly.
What follows is around 30 minutes of the “best bits” of the interview. The key take aways and lessons that I believe can really help your mindset, and help massively push you forward in the next steps you take towards success.
Without sounding like I am trying to hype this up, this really should be a paid product.
The strategies and tips that you will hear over the next 30 minutes are exactly what it took for me to create the business I have today (From nothing).
I have unfortunately seen many $2,000 products that offer less “meat”.
So, sit back, grab a coffee, make notes, and enjoy the “formula” that I share below.
(This is the VERY first time this content has ever been shared for free in public before)
Speak soon!
Oh, and my next blog post will be with a HUGE exciting announcement, there is a clue below.. See if you can guess what it is 
PS – In the above interview, I am interviewed by Mr Kevin Rogers. He is a copywriting expert, an ex stand up comedian and an all round, effortlessly cool guy.
He is one of only a handful of people that the great John Carlton allowed to write copy for him! I highly recommend you check him out if you are even slightly interested in understanding the art of writing words that sell your products like crazy.
You can check out more about him here: http://thecopywritersedge.com
